Introduction

Welcome to the 2012 PrintWeek Environment report

The received wisdom is that the continued economic pressures have forced the environment further down the average printer’s agenda. However, as illustrated in this year’s survey, that’s not an accurate assessment of the wider picture.

What is apparent though, is that some of the key green talking points, as highlighted in the fascinating features in this year’s report, will have a familiar ring about them to many of you.

For example, the ongoing arguments over which is greener, recycled papers or sustainably sourced grades, or whether the business benefit of gaining accreditations are worth the expense, are no nearer being answered than they were several years ago.

Nor, for that matter, is the apparent ignorance over the environmental impact of electronic communications showing any sign of diminishing – although this is not necessarily through a lack of interest, but more due to the lack of available information.

While it’s apparent that many of these debates are yet to run their course, what is clear is that there is a common theme: the importance of return on investment.

Whether you’re looking at making large or small investments in technology to reduce your environmental impact, debating the merits of recycled or virgin grades or print versus electronic communications with clients, or perhaps continuing or beginning your accreditation journey, each discussion will have a common conclusion: what is my return on investment?

Because, whichever way you look at it, environmental decisions need to make business sense. The good news is, that more often than not, they do.

Darryl Danielli
Editor, PrintWeek

Print & the Environment

Print and the Environment 2012
23 October 2012

Accreditations are no longer optional for green printers Once held up as unique selling points by a handful of niche operators, environmental standards and accreditations are an absolute necessity for...

Green Grades

Green grades
22 October 2012

 Why recycled papers have not quite made the grade Despite powerful advocates, recycled paper has not realised its potential in terms of volumes sold. Instead, virgin grades, albeit ones certified...

Making the grade
22 October 2012

Making the grade Indeed, supply and price are the key problems many cite as reasons for recycled paper’s ultimate failure to establish itself in the print market. On the supply side, getting consumers...

PR wars
22 October 2012

PR wars It’s a tricky situation, then, for those selling recycled papers. They are not only fighting to justify a higher price, but the reputation of supply and quality issues as well, whether they...

Top Tips to Reduce Your Impact

Top tips to reduce your impact
22 October 2012

Small changes that can add up to make a big difference Improving your environmental performance may not be at the top of your priorities list right now, but it can help win business and making a few...

Tips 1-6
22 October 2012

Small changes that can add up to make a big difference 1 Staff awareness and engagement The Carbon Trust recommends running an awareness campaign to engage employees on using energy efficiently and...

Tips 7-13
22 October 2012

Small changes that can add up to make a big difference 7 Office layout Keeping furniture such as desks away from radiators and removing items from beneath them helps warm air to circulate and heat...

Tips 14-20
22 October 2012

Small changes that can add up to make a big difference 14 Toilets Green Building Store’s Collis thinks that many businesses could reduce their environmental impact by installing water-efficient toilets...

Investments

Investments
22 October 2012

Mix a radical approach and subsidies to cut emissions The investment in renewables needed to make a serious dent in CO2 emissions costs hundreds of thousands of pounds, but the savings can be enormous...

Heat & power: Buxton Press
22 October 2012

Heat & power: Buxton Press Buxton Press was crowned Company of the Year at the PrintWeek Awards in 2011, capping a period of growth and expansion at the Derbyshire-based magazine printer. The company...

Wind: Fujifilm & PM Solutions
22 October 2012

Wind: Fujifilm & PM Solutions One company that is already ahead with its plans to follow the wind turbine route is Midlothian-based business print and mailing company PM Solutions. Ron Davidson,...

Solar: Nationwide Print
22 October 2012

Solar: Nationwide Print While wind turbine energy generation is attracting a great level of interest from companies within print, another method of power generation is helping a number of printers...

Buying Fair?

Buying fair?
22 October 2012

A question of perception: how green is your media? Print is commonly assumed to be less sustainable than its electronic rivals, but there is a lot of evidence to suggest that, managed properly, print...

Research gap
22 October 2012

A question of perception: how green is your media? Buyers are unlikely, of course, to be able to select a digital provider who has taken these steps if they are unaware of the need to ask about them...

Channel hopping
22 October 2012

Channel hopping “Printers are still thinking too much about print whereas maybe they should be thinking about multichannel communications and how they fit into that instead,” says Parker. “You’ve got...

Accreditations

Accreditations
22 October 2012

Make sure your eco message is heard Printers have been very proactive in gaining environmental accreditations, but the evidence suggests they have been less adept at communicating the benefits of these...

Bold Move
22 October 2012

Bold move Tony Blair may have said it first, but ‘education, education, education’ is vital if buyers are to understand what the different accreditation schemes mean and the key differences between...

Winning ways
22 October 2012

Winning ways Like Mastercolor, Park also communicates its environmental message to clients via its sales and customer services team and through Park’s regular news update, Parklife. And it puts itself...

Disposal

Disposal
22 October 2012

Waste not: how going green can prove profitable Getting rid of your waste in an eco-conscious way is good for your bottom line as well as the environment. But it’s important to ensure the company you...

Muck and brass
22 October 2012

Waste not: how going green can prove profitable The cost benefits angle is an interesting one – as the old adage goes, where there’s muck, there’s brass. It might be stretching the point a little to...

Bold claims
22 October 2012

Bold claims With so many firms – most making bold claims of their peerless eco-credentials – vying for your waste, it can be difficult to tell the wood from the trees so it is worth putting in the...

Environmental Law

Environmental law
22 October 2012

Make sure you obey the law It’s not impossible to stay on top of the UK’s flourishing environmental regulations, but a structured approach is needed. Words Christopher White Let’s assume you don’t...

Check legislation frequently
22 October 2012

Check legislation frequently As developments in environment legislation – both in the specific print-related legislation such as solvents, and more general regulations – happen frequently, Dalley recommends...

Stiff penalties
22 October 2012

Stiff penalties The offences are ‘triable both ways’, meaning they could be prosecuted in either the magistrates’ courts or the Crown Courts. In the former, the maximum penalties are fines of up to...

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