Killer App: PressOn creates ‘baroque’ display for Rixo’s fashion week
Tuesday, May 12, 2020
In February, fashion brand Rixo put on its London Fashion Week winter season show at the Kimpton Fitzroy Hotel and simultaneously launched a new display in its Chelsea pop-up store. It turned to Chatham-based printer PressOn to create a “baroque-meets-eighties” aesthetic for both locations.
What did the job entail?
To present its new collaboration with fashion designer Christian Lacroix, Rixo decided to create a “decadent daydream” at the Kimpton Fitzroy. This meant transforming the presentation space in a visual style complementary to the vibrant and bold collection of clothes the brand was unveiling.
PressOn met with Rixo to discuss the vision for the space and carry out a survey. The graphics for the space needed to be installed by the firm, up for only 24 hours and then removed, while the store graphics were still up as of mid-March.
What was produced?
A 4x3m photograph for the bar area of the space, printed onto Vortex Blockout opaque fabric on an HP Latex 3600, and five 2.33x2.06m canvas frames for the ballroom, printed onto Phototex and installed in the ornate gold frames around the space.
Several small and large black frames for the reception area made from removable vinyl were adhered over existing glass, while for the catwalk floor PressOn printed onto type 2 floor lino for both sides of the catwalk as well as the mannequin podium in the centre. The canvas frames and the floor lino were printed on an EFI Vutek QS2 Pro, while the other small vinyls were printed on an HP Latex 570.
For Rixo’s store, PressOn kiss-cut two decals for the glass at the store front on a Summa cutter, while two double-sided hanging boards were printed on both sides of 3mm Foamex on an HP Latex R2000.
PressOn joint managing director Nigel Webster said: “We’ve worked on a number of projects with Rixo now and they’re great jobs for us, getting the whole team thinking and testing substrates, pin-point accurate colour matching and a large scale and tight deadline.”
What was the feedback?
Webster said Rixo was “particularly pleased” with the vibrancy of the printed colours that were produced, colour matched from samples of fabric. “They also commented on our speedy and hassle-free installation,” he added.
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