Power of Print to highlight print's effectiveness and sustainability

Friday, October 22, 2021

The 11th annual Power of Print event, which seeks to foreground the effectiveness of physical media, is set to the be the biggest yet with getting on for 700 delegates signed up.

Tame: "We’ve got some truly inspiring speakers lined up"
Tame: "We’ve got some truly inspiring speakers lined up"

Places are filling up fast for the eleventh annual Power of Print conference, which for the second year running will be virtually celebrating the effectiveness of physical media.

Hosted by not-for-profit industry organisation Two Sides and the BPIF, and supported by Canon, Fedrigoni and Printweek, the free online event will focus on the opportunities and challenges brought by the pandemic and what the future holds for the print, publishing and paper-based packaging industries.

Two Sides managing director Jonathan Tame describes the virtual conference, which is split into two two-hour sessions, as “a must attend event for business owners, and those in strategic business development, to understand the role, opportunities and future for physical print in the media-mix in our ever increasing digital world.”

While, as ever, sustainability will be one of the focuses of the event, Tame said the fact the virtual event is being broadcast during the United Nations Climate Change Conference COP 26 is pure happenchance, as its main goal is to detail the opportunities in print and inspire delegates to better promote print’s effectiveness and impact, not just its sustainability credentials.

“Because we as an industry should be more confident in the future for physical print and the growth opportunities for paper packaging,” he says.

“And besides, the European paper industry is already a world leader when it comes to sustainably sourced raw materials, renewable energy and recycling rates.”

During the two Zoom sessions, experts from across a variety of sectors will examine the impact of the past 18 months and what the coming months and years may look like for all print-related businesses, with a focus on the effectiveness and ROI of print and the sustainability of paper and paper packaging.

Registration is free and still open at www.powerofprint.info, But Tame stressed that with places currently limited to 1,000 delegates should sign up soon.

“We’ve got some truly inspiring speakers lined up and, after the past 18 months, I think we could all benefit from a little inspiration, so don’t miss out.” 


NEED TO KNOW

The annual Power of Print seminar will see nine expert speakers present their thoughts on the market, and the opportunities for print and paper in multi-media communications and a world changed by a global pandemic.

Date Tuesday, 2 November
Session 1 9.30-11.30
Session 2 14.00-16.00
Registration Free
More info www.powerofprint.info


​SPEAKER SESSIONS

AM session 

9.30 Welcome

9.35-9.50 Print in a post-pandemic world
Speaker Charles Jarrold, CEO, BPIF
Jarrold will highlight the opportunities and the challenges for the sector and explore how print is adapting and changing in the UK and across Europe

9.50-10.15 Print for the digital age
Speakers Sarah Burns, head of media solutions, EDIT and Karen Pierre, marketing manager donor recruitment, RSPCA
How the RSPCA has worked with Edit to reach younger audiences through adapting their targeting and increased digital integration

10:15-10:25 Break

10.25-10.45 How is data driving the evolution of direct mail in a digital world?
Speaker Daniel Dunn, CEO, Paperplanes
Dunn will run through how data and insights can be used to ensure digital marketers embrace an integrated marketing strategy including print 

10.45-11.10 Newsbrands: The power of print in a multimedia world
Speaker Owen Meredith, CEO, NMA
M
eredith will talk about effectiveness, reach and intrinsic value of print media, and how attention rich environments such as newspapers provide a uniquely powerful tool for story-telling, brand building and campaigns

11.10-11.30 Panel discussion hosted by Darryl Danielli, editor, Printweek
Discussion and audience Q&A with the morning speakers on the role of print within the media mix


PM session 

14.00 Welcome back

14.05-14.30 The global and European economic outlook: A strong recovery – will it last?
Speaker Andrea Boltho, emeritus professor of economics, Oxford University
A year ago it was expected that world growth would recover following the Covid-19 recession. This expectation has been fulfilled. Should bottlenecks and shortages, however, become more widespread, there is a risk that wage inflation could follow, leading, in turn, to tighter monetary policies. Boltho will answer the question: can growth in 2022-23 remain positive?

14.30-14.55 Disrupted climate, disrupted economy, disrupted lives
Speaker Jonathon Porritt, co-founder, Forum for the Future 
Either we innovate our way through to an ultra-low-carbon economy, or we don’t, and runaway climate change will disrupt just about everything, everywhere. The print industry today has the potential to lead the world in truly sustainable production – Porritt will share how to seize that opportunity

14:55-15:05 Break

15:05-15.25 Sustainable pioneers in print and packaging
Speaker Steve Lister, managing director, SteveLister.com 
Lister will share case studies on some of the pioneering companies leading the way in sustainable print and packaging. Focusing on incredible examples of how global brands and retailers are now launching new, innovative, and sustainable packaging solutions 

15.40-16.00 Why consumers should Love Paper
Speaker Jonathan Tame, managing director, Two Sides
Tame will share Two Sides research that reveals how Covid has impacted on consumers preferences for reading and receiving bills and statements and their perceptions of print and paper

16.00 Close

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