Change is good, but what won't change?

Jo Francis
Monday, March 13, 2017

Jo Francis has returned from PrintWeekLive! with a lot more than the requisite 'one good idea'.

I’ve come away from our inaugural PrintWeekLive! event with a notebook full of, well, notes and a head full of ideas.

It will take a while to digest all the information gleaned, but a couple of things immediately come to mind. I thought the event had a really good feel to it – positive energy if you like – and this feeling was echoed by the attendees I managed to grab a word or two with.

I feel confident in saying that visitors will have found their trip to Coventry worthwhile, and will have returned to their places of work with many useful ideas and insights. From a personal perspective, if I come back from an industry event with just one good idea then it’s been time well spent, and after PrintWeekLive! I’m happy to say that I’ve gleaned a whole heap of inspiration for future PrintWeek content.

We were incredibly proud to have Robert Keane, the founder of Vistaprint and now CEO of Cimpress as our opening keynote speaker. Suffice to say he did not disappoint. Among the many insights shared, something he said really resonated, and obviously did with other attendees as well as several people mentioned it to me afterwards.

He related something Amazon’s Jeff Bezos had said about the winners of the future, and how successful companies will focus on the things that won’t change, rather than worrying about all the things that could change.

“We need to be flexible about pretty much everything in business apart from long-term things that won’t change,” Keane noted.

In the case of Cimpress, he’s of the opinion that there will always be small customers needing small quantities.

As a key takeaway this is worthy of further consideration. In a world of change, why not take some time out to think about the things that won’t?


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