The large-format printer, which employs six staff, said it had already taken on some new clients since the rebrand was completed last month.

According to Sebastian Stanley, joint managing director alongside Nick Howls, the printer has chosen "to face up to the challenges of what is a highly testing financial environment for small businesses".

He added: "We have carefully designed our production workflow to handle more work, more efficiently, and ensure we can continue to operate with strong sales margins – we’re set to perform better than ever this year."

The company, which had been operating under the brand of Grafix Direct for nine years, operates kit that includes an Océ Arizona 250 GT, a Zund cutter and a trio of HP Designjet printers.

Howls added: "The plan now is to grow the business. We've got a good reputation and plan to concentrate on expanding our core business in Cheltenham and Gloucestershire."