The new bespoke sites have been launched for customers in Romania, Holland, Sweden, Russia and Poland. The sites use domains local to each country and offer dedicated workflows, while customer care is provided by native speakers of each country.

“We are striving to implement geo-marketing strategies, setting up different approaches to suit our individual clients’ consumer habits,” said Andrea Pizzola, Pixartprinting’s sales and marketing director. 

He added: “Each nation mirrors different cultures, purchasing habits and hours, but also different needs and rules. To support our expansion abroad it is essential to get to know these countries in depth so as to provide effective answers to their specific needs.”

The company has also implemented a new system, Revoo, to help analyse customer trends and product preferences in different countries. The system currently lets users in Spain, France, Portugal and Germany review products and services, which is then fed back to the company. Pizzola said the system would be rolled out to its other online shops in the coming months.

"Competition in this market is fierce and has encouraged us and driven us to set up dedicated strategies,” he said. “Once again, the recipe based on localisation and customisation has been a winner”.