The job, in runs of multiple thousands a month, rolled off its digital kit to form part of a winning hand that also included a Hyundai Free Paint Campaign, Hyundai Pop-Up Monthly Mailings and Architas Investment ONE Statement. “The entire entry showed a clever use of analytics to drive innovation for creative products that deliver fantastic response rates,” the judges said of a team that dovetailed excellence in colour with smart applications.
www.paragon-europe.com 020 7601 6270
Highly commended
Plastic Card Services
www.plastic-card-services.co.uk 01625 504000
The Coop Membership scheme is the most successful loyalty programme in Denmark, with almost every household owning a card. Plastic Card Services in Macclesfield, Cheshire, used degradable PVC combined with waterless litho and drop-on-demand inkjet and toner print, with the finished sheets surface-printed with a clear, gloss UV cured silk screen print. “Good looking packs that demonstrated a good use of data,” said judges of entries also including Booths, Cineworld and Economy Energy.
Finalists
Gask & Hawley
Paragon Customer Communications
Plastic Card Services
