Go Inspire Group deservedly triumphed with an entry brimming with long-run, highly complex mailings for the likes of Sun Life Financial of Canada, Sainsbury’s and Waitrose. The personalised campaign for the latter was particularly challenging as it consisted of a 4pp wallet with 3x2pp personalised coupon-sheets and spine-glued 4pp with dynamic copy content. The mailer, which was printed on the company’s HP T490 HD high-speed wide-format digital inkjet press, had a mind-boggling 66,355,200 possible permutations. “Across every project these guys showed what can be achieved when you combine great print with best-in-class data handling,” said the judges.
Highly commended
The Lettershop Group, part of the YM Group
This was a “really innovative submission that proves what’s possible with print,” said the judges. From the 210,000 mailers produced for Pets at Home to the 234,437 booklets created for Benenden Health, The Lettershop Group consistently delivered on its customers’ demands and high expectations. A 517,000 run rewards mailer produced for high-street chain Holland & Barrett printed on the company’s Kodak Prosper 6000C, particularly caught the eye of the judges.
Finalists
Communisis
Go Inspire Group
The Lettershop Group, part of the YM Group
Paragon Customer Communications
Plastic Card Services
