The printer, which is a badged version of the Ricoh C901, is part of the company’s effort to increase its digital output.

Sales and marketing director Kelly Harris said the company had outgrown the previous printer.

"The digital side of the company is growing rapidly and the C901 is significantly faster. It has also upped the productivity and quality of our printing.

"It produces higher quality prints without the sheen associated with some toner based digital machines," he added.  

Harris said the new printer had a "higher up time" because it was more robust.

Healeys was the first European company to buy the Ricoh Pro C651EX. It prints 65 A4 sheets per minute, whereas the Linoprint C901 prints 90.

The company prints run lengths up to 300 digitally. But Harris said it also uses digital printers for longer runs of personalised media, so the faster speeds will allow the company to become more competitive in this area.  

The company currently uses a combination of software systems but is now looking at updates that will bring its personalisation and cross media software up to date with the new printer.
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