Shaun Holdom joined the business as marketing manager – Wide Format Inkjet Systems last month.

Holdom has more than two decades of industry experience, including, most recently, almost five years at wide-format adhesive-substrates manufacturer Drytac as a global product manager, where he supported product development.

He previously held various sales and marketing roles at a number of digital inks and hardware manufacturers and suppliers.

In his new role, Holdom will lead on marketing Fujifilm’s recently revamped Acuity portfolio, which includes the high-end Acuity Ultra Hybrid LED that was launched at Fespa in May.

“It’s a very exciting time to be joining Fujifilm, a strong brand that has completely reinvented its wide format offering in the past 12 months,” said Holdom.

“The new Acuity brand in particular has huge market potential that is only just beginning to be realised. With high quality printing now assumed, modern wide format printers, above all else, are looking for versatility and value. The new Acuity range ticks both of these boxes and I’m looking forward to introducing it to a much wider audience.”

As well as the 218sqm/hr 3.2m-wide Acuity Ultra Hybrid LED, the Acuity Prime L flatbed, which has a maximum print area of 3.2m x 2m and prints at up to 202sqm/hr, was also unveiled at Fespa.

The four-strong Prime family also includes the Acuity Prime 20 and 30 2.5x1.25m flatbeds announced last year, which offer up to six or seven channels respectively. The range is rounded off by the Acuity Ultra R2 roll-to-roll, which comes in 265sqm/hr, 3.2m and 400sqm/hr, 5m wide flavours.

“Our new Acuity presses already deliver on speed, quality and value for money. Shaun’s industry knowledge is just what our team needs to keep the brand in its strong market position within the wide format sector,” said David Burton, marketing director at Fujifilm Wide Format Inkjet Systems.