The printer in Dartford, Kent, finessed a campaign involving 15 million inserts with ordering forms as well as messages to drive ordering online, 4,000 posters and 2,000 leaflet dispensers. “The NSPCC piece in particular brilliantly demonstrated how to deliver an end-to-end mailer,” was the verdict of the judges, who were focusing not just on print but the full range of finishing techniques including folding, perforating, personalisation, die-cutting and pop-ups. “In fact all the samples were innovative.”
www.howardhuntgroup.com 01322 414000
Highly commended
Geoff Neal Group
www.geoffneal.london 020 8751 4455
The car industry is one of the major users of direct mail that still looks for innovation and bold concepts, according to the printer in Feltham, Middlesex, which mightily impressed the judges with its entry. Its VW Golf slatted mailing was produced in three weeks on litho and UV-litho machinery, then die-cut, hand-enclosed in a personalised carrier and sent to 50,000 people. “Fantastic samples with some lovely finishes,” said judges of the job and also mailings for Peugeot, Citroën and Unite.
Finalists
Geoff Neal Group
Howard Hunt
Paragon Customer Communications
Plastic Card Services
Pureprint Group
