As the market-leading print industry media brand, PrintWeek has always prided itself on ensuring its readers are the best informed on the issues and news that impact their business.
However, our industry is changing and while that may be nothing new, what is new is the speed of that change. So to ensure that PrintWeek continues to give its readers the information they need in a format they want, last year we undertook a comprehensive research project that encompassed dozens of face-toface and telephone interviews with printers up and down the country and a detailed online survey of 450 printers.
Our goal was simple: to gain a better understanding of our readers’ business needs and try to mirror them in the PrintWeek portfolio.
A snapshot of the research findings are revealed in this document, but to get a true understanding of our readers needs you just have to flick through a copy of the new-look PrintWeek or visit the refreshed website because these insights are the DNA of everything we’ve done.
PrintWeek’s share of UK print-related web traffic in January 2011 (compared with all major industry and media websites)Source: Hitwise
Percentage of UK print managing directors who read PrintWeek magazine Source: GfK NOP Media, June 2008
Percentage of UK print managing directors who read PrintWeek offers the best buying advice. Our nearest rival advice. Our nearest rival Source: GfK NOP Media
Marc Verbiest, public relations manager, EFI Europe, Middle East, Africa
Average monthly unique users on PrintWeek in 2010 (115k in March 2010)
impressions on PrintWeek in 2010 (955k in March 2010)
ABC-certified circulation (1 January 2010 to 31 December 2010)
published by PrintWeek in 2010 (128pp per month on average)