Selling print online

Web-to-print not for you? Fujifilm’s John Davies explains why you might need to think again, looking at the business opportunities and expansion possibilities that often go hand-in-hand with the successful implementation of a web-to-print solution.

It’s probably fair to say that with a few exceptions, print companies aren’t having the easiest time of it at the moment. The growth of non printed media, the current economic climate and the fact that print buyers are forever looking for more value for their money, all seem to be working against print companies. Despite all this, print still has an important part to play in how we communicate messages and information. However, without a doubt, selling print needs to become more targeted.

As with all forms of selling, to succeed in a busy marketplace you need to differentiate yourself from the competition, and this is where many companies are already turning to web-to-print to help achieve this. Infotrends recently carried out a study in Western Europe regarding the adoption of web-to-print. Just fewer than 30% of respondents indicated they had already implemented a solution, and 20% said they would do so over the next few years.