Buyers urged to take broader outlook
14 Nov 2008
Print buyers need to expand their remit to include communication channels other than print, claimed the head of a newly created marketing and data firm.
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The culture of print procurement is evolving at such a pace that comprehensive training struggles to keep up. Hopes of lower print costs or more efficient purchasing drive brand owners toward print management and away from highly skilled in-house print procurement departments. Automated and online procurement...
Print buyers need to expand their remit to include communication channels other than print, claimed the head of a newly created marketing and data firm.
Harlequin Mills & Boon has rung in its 100th year with a huge push into digital downloads, launching its first e-books this October.
When I crave print history and print education, I look to Frank Romano, professor emeritus at Rochester Institute of Technology, author of nearly 50 books on print and publishing, popular public speaker, and an acknowledged expert in his field.
I love my job, I really do. However, being in print procurement is simply not seen as an exciting profession; telling someone 'I'm a print buyer' can quell the liveliest of conversations.
For Paul Stapleford, timing is crucial. As group purchasing manager for global transport giant FirstGroup, he looks after an annual print spend in the region of £8m, the bulk of which is spent on producing timetables for its UK rail and bus franchises. The data-heavy booklets for the group's railway...
Printing plates: dull and irrelevant or a crucial stage in the supply chain of every print buyer's job? While some buyers would certainly take the former point of view, other, perhaps more technically minded, print procurement people would be well advised to take the latter perspective, especially in...
When I crave print history and print education, I look to Frank Romano, emeritus professor at Rochester Institute of Technology, author of nearly 50 books on print and publishing, popular public speaker, and an acknowledged expert in his field.
I say that without a doubt America's print and media buyers should each receive a medal.
Carbon footprinting is one of the hot topics of sustainability and in the print sector, paper is the centre of attention. This is because it is the single biggest source of carbon emissions in the print process, outweighing printing and transportation by a significant margin. It also constitutes the...

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