Print Buying
RR Donnelley beats creative agencies to win Archives contract
The National Archives of Scotland has awarded the contract to overhaul its corporate identity to print management giant RR Donnelley.
The print manager's Global Document Solutions (GDS) arm won a three-way pitch against creative design agencies to create a new 'iconic image' that will be output in formats including corporate literature, stationery, business cards, and merchandise such as pens and t-shirts.
The Archives decided to update the existing logo, established in 1999, because it was considered "too official and institutional" and lacked the flexibility to be reproduced in a wide variety of formats.
Keeper of the records George MacKenzie said: "We are delighted with GDS's refreshing design for our corporate identity. It manages to convey our modern services and outlook, as well as a sense of our custodianship of the nation's history."
MacKenzie added that the new logo and redesigned leaflets had been especially successful.
Fred Pollock, managing director at GDS (Scotland & Ireland), said: "We won the competitive pitch against creative design agencies, which shows how far we have developed our services.
"While some may not expect a print management organisation to provide a creative design service, The National Archives of Scotland recognised us as a creative consultancy rather than purely a print organisation."
Pollock added that the PM company brought a unique end-to-end understanding of the communications process. "We not only provide graphic design, but also offer a fully integrated strategic consultancy for all our clients."
Archives: new 'iconic image' created
Comments
Simon Biltcliffe- Webmart - 19 February 2009
It must be difficult when you have to the right of this article the headline that RRD are losing 480 jobs in Ireland, think of a "good news story" to counter it, but P L E A S E this is a non-story if ever there was one. " Library needs logo jazzing up a bit & printer helps em out" is the kind of maishot you would think Prontaprint Bradford would do to attract the local librarian market.
Bless 'em though they are trying. In every sense.
Simon Biltcliffe
MD
www.webmartUK.com
The Mighty Wind - 19 February 2009
"print management giant RR Donnelley."
odd to hear of one of the largest PRINTERS in the world referred to as a print management company, still David Mitchell must be chuffed to bits, millions of bits ;o)
To post comments please log in here