Taopix has officially launched the fifth edition of its eponymous photo gift software at London Calling.
The HTML5-based software includes a new mobile-optimised web app, Taopix Mobile, and an updated version of the Taopix Online photobook designer, both of which are compatible with iOS and Android smartphones and tablets.
"We've concentrated on adding and refining features to the user journey that encourage consumers to spend more online and therefore make a real difference to our customers' bottom line," said Taopix sales director Dianne Moralee.
She added that the firm had also optimised the user pathways to "ensure that the consumer creates what they want, how they want and can go through the design and order process in as few clicks as possible".
"The Taopix mobile and tablet user interfaces are designed to give the user only what they need at a particular point in the process and only the features that we think are critical for them to create a product they are happy with," she said.
Moralee highlighted UPS research that found 62% of tablet owners and 49% of smartphone owners make online purchases using their mobile device in a typical three-month period.
"It has never been more important for all of our customers to get in the mindset of being e-tailers and to be at the forefront of online technology," said Moralee.