Stora Enso has launched bright white graphic liner Medialiner for point-of-sale display and packaging.
The liner, an extension of the German company’s Speciality Papers range, uses 100% virgin fibre and is reinforced with a double silk-coated surface to give a smooth, bright appearance.
The paper manufacturer noticed a surge of multi-functional packaging replacing traditional brown corrugated boxes to generate attention and encourage spontaneous consumer buying at point-of-sale.
Medialiner is available in weights of 120, 135, 160, 190 and 220gsm and is suitable for offset and flexographic pre- and direct printing using either sheets or reels.
The graphic liner is an extension of the German company’s Speciality Papers aimed at brand owners, design agencies and packaging manufacturers.
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