The submission that really clinched this award for the second year running for AJS Labels was the Nutriganics Drops of Youth label for The Body Shop.
The brief for this job, the printer reported, was to produce a compact label that would give the new organic product a classy feel, and it was AJS's use of seven inks, three varnishes, a pattern matt varnish for a luxury feel, white silk for the fine text, and the operator's careful handling of 357 green, which was described as "an unforgiving colour to work with", that really set the printer apart from the crowd.
One judge commented: "This was an outstanding label as the fine print and vignettes worked very well with a complex and tiny label." Also scoring highly for AJS were the company's Body Shop Dream Unlimited body lotion, Unilever VO5 Miracle Concentrate and Revive Shower Gel labels.
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www.adcal-labels.co.uk 01494 530761
Adcal received lots of positive feedback from the judges for its submissions. One commented that Adcal’s DP Vector project was "beautiful and bright with defined colours", while the printer’s Able key fob, printed with materials and inks that could withstand harsh petrol station environments, garnered praise for being "complex and very well executed."
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