Wide-format and digital print business Elephant Graphics has rebranded as Elephant Print and Display to "realign" itself with the market in which it operates.
The East Sussex-based company, which runs HP Designjet large format printers and an Indigo 3050 digital colour press, has also redesigned its website and logo.
According to Jason Gadd, director at the six-staff business, before the rebrand the firm was being mistaken for a graphic design business.
He said: "People understandably thought we were a graphic design company, but the new logo is a fresher version of the original and we have kept the red and black colours for a modern, high-impact image."
In addition to its Designjet and Indigo output, the Barcombe-based company offers in-house bookletmaking, perfect binding and wiro-binding as well as large and small format laminating facilities.
Gadd said that the company was looking at a range of new technology to add to the business with web-to-print functionality, as well as a white ink option for its Indigo high on the list.
He said: "We are always looking at new technology and enjoy researching and keeping up to date with our industry.
"We have tried to make the new website as accessible as possible and nothing is more than three clicks away."
Elephant Print and Display serves a range of companies that include design and marketing agencies, local authorities, other print companies and freelance graphic designers.
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