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Ethical Living is an ethical lifestyle magazine and so it was important to find a grade that met our environmental and ethical standards. Our designers researched and sourced a number of papers from suppliers that could meet these criteria.

Arctic Paper’s Munken range was the best choice as it is FSC certified and the Munkedal Mill is ISO 14001 accredited. But primarily we wanted a stock that looked good and we weren’t willing to comprise on quality. Munken Pure and Print Cream is an uncoated, ‘toothy’ stock that is very tactile with a natural feel. We chose two cream shades that complemented each other. Pure was chosen off the back of Print Cream. We actively looked for an uncoated stock as we believe this type of paper is better for the environment.

Matthew Wilkinson, director, Ethical Publishing