Star product: RedTie Quotation and RedTie Template

RedTie Template (RTT) lets customers log on to the internet to edit and order documents. It enables printers to create a branded site for each of its clients and has image library, administration and reporting capabilities.

“It’s an entry-level tool, but can do the sort of things that our blue-chip customers require,” says RedTie software developer Phillip Rodgers. “The barrier for smaller printers getting into web sales is not just complication and skills, but also money.”

The site is hosted and maintained by RedTie for £150 a month after an initial outlay of £6,750 for the software.

“Companies can spend between £40,000 and £250,000 for bigger systems. We can sell ours to a printer that has just bought its first press, perhaps, but that is without major IT and is time poor,” says Rodgers.

RedTie Quotation (RTQ) allows customers with some understanding of print to manage quotes and jobs online. It aims to reduce admin on smaller jobs and free up staff time to increase profitability.

The firm claims the tool, which costs £4,750 plus a £150 monthly charge for hosting, technical support and upgrades, is quick to install and is cost-effective.

“RTQ is a complete, web-based, customer-management system providing instant quotes 24 hours a day. It lets you create and manage exclusive logins for each of your customers,” says Rodgers.

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SPECIFICATIONS
Description: online template and quotation software for web-to-print
RTT features: customers can order products 24/7, reduce admin costs and personalise websites for clients
RTQ features: online print estimates and quotes for printing, finishing and delivery; customers can track jobs remotely
Price: £10,000 for a bundled deal including RTT and RTQ, plus monthly charges
Contact www.red-tie.com