News

Newspaper software provider Digital Technology Inter­national (DTI) has launched a tool aimed at bringing web and print publishing closer together.

MediaPool keeps all content together in one database, regardless of destination.

The software launch marks DTI’s entry into the cross-media content management market dominated by Reading-based Atex.

Iits unified database structure means MediaPool doesn’t require copies of stories in separate databases or folders to be adjusted one by one. Each story and its content exists as a single object.

DTI chief executive Don Oldham said: “This is more efficient, safer and more streamlined. It eliminates the challenges of systems that rely on many interfaces.”