News

RedTie has released homegrown web-to-print software RedTie Quotation and RedTie Marketing.

Aimed at SMEs and regional offices of larger companies, the template-based online tool creates variable-data print jobs for marketing and other purposes.

The software is already being used across HP's regional sales forces and solutions architects as well as for Suzuki's regional dealerships. Software firm Sage has also signed up to the service.

RedTie managing director Marian Stefani told printweek.com that around 20 printers, including litho, digital operations and copy shops, had also created accounts on the system, although she declined to name the companies.

She added that the software is unique in its simplicity, creating files that are optimised for the press to which they are to be sent.

"It's a print-ready file, not a PDF file that has to be impositioned," she said. "There's no pre-press."

The company has partnered with a database firm to securely handle variable-data applications. Data is loaded into the system for each print job and then dropped as soon as the job is complete.

The service and templates are customisable, meaning it can be re-skinned and embedded into an existing site. Clients can also edit the parameters of the files created so that they are optimised and sent directly to particular presses.

The software also includes a facility to provide customers with instant quotations for the work they want done.

Setting up a fully-featured RedTie system costs £7,650, with a hosting charge of £150 per month and a file creation charge of £1. This latter is irrespective of the size of the print job.