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Postal innovation could be blessing for printers

A new business post service has been launched that offers a faster, cheaper and more simple service by utilising a network of firms to print and insert the documents near the point of delivery.

ViaPost uses free software that integrates with most desktop applications to send customers' documents securely to a print site local to the recipient for production and inserting. The Royal Mail provides final-mile delivery.

The service will be rolled out next month. Nearer the launch, ViaPost will reveal the details of it print roster, which is made up of "the same printers, in essence, that work for the big banks", although it is still seeking partners for some locations via its partner Publicis Productif.

See Thursday's PrintWeek magazine for more.

Comments

Peter Ashworth - 21 February 2008

It will be interesting to see how this Viapost service goes. I took a look at the Viapost website today at it says that it is still in Beta.

A number of providers are tried this kind of service in the past. One recent contender has been PDQit who provide a simple to use print driver that actually prints your letter at their mailing facilities instead of locally.

I have started a thread on the Mailroom News forum website.

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