Medialiner taps into spontaneous consumer buying
Stora Enso launches Medialiner
By Pamela Mardle Wednesday, 08 August 2012
Stora Enso has launched bright white graphic liner Medialiner for point-of-sale display and packaging.
The liner, an extension of the German company’s Speciality Papers range, uses 100% virgin fibre and is reinforced with a double silk-coated surface to give a smooth, bright appearance.
The paper manufacturer noticed a surge of multi-functional packaging replacing traditional brown corrugated boxes to generate attention and encourage spontaneous consumer buying at point-of-sale.
Medialiner is available in weights of 120, 135, 160, 190 and 220gsm and is suitable for offset and flexographic pre- and direct printing using either sheets or reels.
The graphic liner is an extension of the German company’s Speciality Papers aimed at brand owners, design agencies and packaging manufacturers.
Related Articles
Additional Information
Latest jobs Jobs web feed
- Print Buyer Pyramid Consultancy Ltd £25,000 - £30,000pa, company car, phone, lap top , London
- Print Estimator | Exhibition & Display Print | North West Mercury Search and Selection £25k , Manchester
- UK Sales Manager | Self Adhesive Labels | UK - Home Based Mercury Search and Selection £32k-£40k + Attractive commission structure, pension, life insurance, car, laptop & smart phone , UK - home based
- Account Director - Reprographics/ Mail Room - London asg Up to £45,000 + bonus + benefits, London
- Sales Executive - Digital Printing Future Recruitment Ltd Up to £30-35K + Commission + other benefits to be discussed, Bristol
Most read
- UPDATED: St Ives hits the acquisition trail again
- HP Indigo users team up for mammoth Coca-Cola task
- Swiss Post acquires Pitney Bowes' UK and Ireland management services business
- Konica Minolta aims to add value with web-to-print deal
- Warwick Printing Company to install UK's first Speedmaster SX 102
- Standard Bank contract a "monster job" for BMC
Most commented
