QuadDirect upgrades Effingham direct mail facility
By David Ward, San Diego Thursday, 07 June 2012
Quad/Graphics division QuadDirect this week announced the completion of a multi-million dollar upgrade of its Effingham, IL direct mail facility as it looks to adapt its production to better-targeted short-run campaigns now preferred by many marketers.
QuadDirect did not respond to an interview request, but in a statement announcing the improvements to the 579,000 sq. ft. facility, Quad/Graphics Chairman/President/CEO Joel Quadracci said: "Our latest investment in the plant has focused on state-of-the-art inline press personalization, selective inserting and on-site commingling capabilities. The result is a truly 21st-century facility with more of the technology direct marketers need to drive greater response while better managing production and distribution costs."
Quad/Direct said in the release that the new commingling lines allow multiple direct mail projects to be combined into a single mail stream to drive greater postal savings and efficiencies. Inline direct mail production also provides further cost savings by producing an entire mailpiece in a single operation, from paper on one end to a finished mailpiece on the other, bypassing costly and time-consuming offline steps.
The Effingham upgrade is part of a three-year $40 million investment in QuadDirect, which caters to a range of direct mail verticals, including insurance, financial, healthcare and retail, as well as catalog production.
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