Arjowiggins launches Cocoon direct mail campaign
By Pamela Mardle Thursday, 17 May 2012
Arjowiggins Graphics has teamed up with Antalis McNaughton to launch a campaign raising awareness of the recycled paper.
The ‘White and Recycled’ campaign will target printers, designers and corporate audiences with direct mail sent throughout May and June.
Three premium mailers will be accompanied by tailored emails, promoting Cocoon’s high levels of whiteness, print quality and environmental neutrality.
A dedicated website has been created for the campaign with information about the Cocoon range, production process and advantages of paper recycling.
It also features an environmental calculator, demonstrating the difference in carbon emissions, water, energy and wood used by Cocoon 100% recycled papers compared to virgin fibres.
Cocoon comprises coated and uncoated papers available in weights from 80-400gsm. It is manufactured from FSC- and European Ecolabel-certified recycled de-inked pulp produced at Arjowiggins’ Greenfield S.A.S. mill in France.
The campaign spans across Europe, with Antalis McNaughton stepping up as the exclusive UK provider of Cocoon papers to distribute 8,000 mailers nationwide.
Arjowiggins’ operational marketing manager Angela DeVorchik said: "With this new campaign, we hope to showcase the high quality results that Cocoon 100% recycled papers can deliver, as well as the range’s commitment to environmental integrity. End-users can make their own environmental commitment without sacrificing on a high-quality, bright-white print finish."Tweet
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