Media roundup: Krispy Kreme; Morrisons, Unilever and Mercedes; NME; Cobra; Kia
Tuesday, 06 March 2012
We bring you the buzz from the wider media sphere, across the world and across the web. This week: Krispy Kreme launches outdoor campaign; Leading brands trial NFC and QR technologies; NME secures license deal; Cobra unveils £4m campaign; Kia ties up with Telegraph for latex first.
Krispy Kreme, the American doughnut brand, has launched a new outdoor campaign targeting office workers, which carries on its 'Think inside the box' messaging.
Unilever, Morrisons and Mercedes are among those brands trialling the use of Near Field Communications (NFC) and Quick Response (QR) technology on digital outdoor sites, as they move to tap into the increased use of smartphones and garner improved customer data.
NME is to launch a monthly print edition in India later this year, its first overseas edition, after IPC Media agreed to license the brand to local publisher Pilot Ventures.
Cobra Beer, the Indian beer brand owned by Molson Coors, is launching a £4m marketing campaign in a bid to climb from 30th biggest-selling beer brand in the UK, into the top 10.
TMG and Korean car manufacturer Kia have created a multimedia campaign that invites the paper's readers to scratch off a latex advert on the back cover of The Telegraph Magazine.
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