The Power of Print


Features

Jubilympics year boosts profile but green message fades

Jubilympics year boosts profile but green message fades

14 December 2012

The summer's high-spending events have certainly proved that print has a significant role to play, in spite of hype around digital advances, but the industry could do more to sell itself as a green medium

 
 
Pinpoint-accurate print cuts through the digital noise: the power of DM

Pinpoint-accurate print cuts through the digital noise: the power of DM

14 December 2012

The strength of printed marketing collateral is in its ability to target a very specific audience and make them take notice, unlike so many digital rivals

 
 
Making memories with image capture: the power of photo products

Making memories with image capture: the power of photo products

14 December 2012

Photo products are proving hugely popular with consumers and, more recently, businesses, looking to encapsulate a moment in time

 
 
Tech with the magic touch that'll make you go 'OOH': the power of NFC

Tech with the magic touch that'll make you go 'OOH': the power of NFC

14 December 2012

Near-field technology has the potential to revolutionise the way consumers interact with advertising and marketing materials - and printers have the opportunity to get in on the ground floor

 
 
Direct-to-substrate market takes off: the power of wide-format

Direct-to-substrate market takes off: the power of wide-format

14 December 2012

Wide-format inkjet's ability to print on virtually anything has opened up an exciting world of opportunities

 
 
A year of print innovation

A year of print innovation

14 December 2012

Time and time again, print shows that it can deliver real-world impact like no other medium and these examples are the proof

 
 

The Cover Shortlist


Learn the art of working in mixed media

Learn the art of working in mixed media

14 December 2012

The next generation knows that print and digital are both part of a broader media spectrum

 
 
How brand designers can learn from the social scene

How brand designers can learn from the social scene

14 December 2012

Business stationery printers looking to create stand-out products are increasingly taking their cues from the world of high-end social stationery

 
 
Conversing with 'strange and marvellous voices'

Conversing with 'strange and marvellous voices'

14 December 2012

One of the greatest attributes of print is its universal appeal and to highlight this, we reached out to the great and the good to ask about their favourites

 
 

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