Special Issue: Cross-media


A look at the world of cross-media marketing, the dos and don'ts of getting started and tips on how savvy print companies can benefit from the opportunities presented by offering a range of multi-platform services.


Client Insight

Cross-media needs print as its first point of contact

Cross-media needs print as its first point of contact

23 August 2012

Despite the burgeoning panoply of fancy-pants ways to woo consumers that online and mobile provide, firms often find that good old print offers a cost-effective and reliable way of breaking the ice

 
 

Preview

Open your mind to a show that will cross boundaries

Open your mind to a show that will cross boundaries

23 August 2012

Cross-media offerings may not help every printing business increase workloads, but no stone should be left unturned in the hunt for opportunities. Cross Media 2012 might have just what you're looking for

 
 

Technology feature

Use an MIS to keep an eye on your digital workflow

Use an MIS to keep an eye on your digital workflow

23 August 2012

There is, as yet, no MIS purely dedicated to cross-media but even existing print-based suites can produce worthwhile benefits, monitoring productivity and deadlines, and helping calculate costs

 
 

Me & My...

Me & my... Altaimage Interactive Cloud Environment

Me & my... Altaimage Interactive Cloud Environment

23 August 2012

Cross-media isn't all about marketing, it can also streamline the production process for publishers working across the full range of formats

 
 

Star Product

Star product DirectSmile: Cross Media v5

Star product DirectSmile: Cross Media v5

23 August 2012

This marketing campaigns tool aims to be the firm's "most user-friendly"

 
 

Additional Information

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