Essential data

New look, new content, same market-leading penetration

As the market-leading print industry media brand, PrintWeek has always prided itself on ensuring its readers are the best informed on the issues and news that impact their business.

However, our industry is changing and while that may be nothing new, what is new is the speed of that change. So to ensure that PrintWeek continues to give its readers the information they need in a format they want, last year we undertook a comprehensive research project that encompassed dozens of face-toface and telephone interviews with printers up and down the country and a detailed online survey of 450 printers.

Our goal was simple: to gain a better understanding of our readers’ business needs and try to mirror them in the PrintWeek portfolio.

A snapshot of the research findings are revealed in this document, but to get a true understanding of our readers needs you just have to flick through a copy of the new-look PrintWeek or visit the refreshed website because these insights are the DNA of everything we’ve done.

  • Our statistics

    PrintWeek’s share of UK
    print-related web traffic in
    January 2011 (compared with
    all major industry and media
    websites)
    Source: Hitwise

  • Our statistics

    Percentage of UK print
    managing directors who
    read PrintWeek magazine
    Source: GfK NOP Media,
    June 2008

  • Our statistics

    Percentage of UK managing
    directors who say PrintWeek
    offers the best buying
    advice. Our nearest rival
    scored 5%
    Source: GfK NOP Media



Marc Verbiest, public relations manager, EFI Europe, Middle East, Africa

  • Our statistics

    Average monthly
    unique users
    on PrintWeek in 2010
    (115k in March 2010)

  • Our statistics

    Average monthly
    impressions
    on PrintWeek in 2010
    (955k in March 2010)

  • Our statistics

    Fully profiled,
    ABC-certified
    circulation (1 January 2010
    to 31 December 2010)

  • Our statistics

    Editorial pages
    published
    by PrintWeek in 2010
    (128pp per month on average)


  • Our statistics
  • Our statistics
  • Our statistics
  • Our statistics

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