Digital
Biddles builds on short-run colour market
Book specialist Biddles is eyeing the illustrated short-run colour market with a new service for publishers.
The company, which launched the Illustrated Choice initiative at the recent London Book Fair, is building upon its Publisher's Choice offering for short-run digital mono text printing.
It aims to give publishers the opportunity to print litho quality, short-run illustrated books at a unit cost more commonly associated with longer print runs.
Biddles is pitching the service at publishers looking to produce between 100 and 500 copies of books, which require the quality of halftone reproduction.
The printer is producing books for the Illustrated Choice service on its Xerox DocuColor iGen3 press, which are then finished in-house.
Managing director of Biddles Rod Willett said: "Illustrated Choice is a natural extension of our award-winning Publisher's Choice service, which guarantees typical litho unit costs throughout the sales life of a book."
He added: "We think of Illustrated Choice as the art world of short-run digital print."
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Comments
John Sutherland - 06 May 2008
I have Biddles new price list in front of me -- they are selling Igen B3 full colour prints for 4 p., including paper, folding and gathering.
Although the price list is dated April 1st., Mr Willett assures me that it's not an April Fool's scam and that he is recovering all his incremental costs and making a contribution to overheads. In which case Xerox must be servicing the machine for next to nothing and soon all their other print customers will be demanding a similar deal.
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