Special Issue: Cross-media


A look at the world of cross-media marketing, the dos and don'ts of getting started and tips on how savvy print companies can benefit from the opportunities presented by offering a range of multi-platform services.


Business Inspection

A master of the media marketplace

A master of the media marketplace

01 August 2011

To offer a true cross-media marketing service, rather than just a range of bolt-on products, printers need to be motivated by the client's needs

 
 

Business feature

Brands mix it up with multiformat promo campaigns

Brands mix it up with multiformat promo campaigns

22 July 2011

It wasn't until the last few years that the print industry really began to embrace cross-media services, despite the fact that capability to run a multichannel campaign has been around for some time. What changed was that those early adopters who too...

 
 

Technology feature

Turn on and tune in to all the channels

Turn on and tune in to all the channels

22 July 2011

Think of it this way: if you had no experience of flying a plane, you would not jump into the pilot's seat of a 747 and try and fly 300 passengers to the Bahamas. It's the same principal for cross-media marketing. Yes, you can go out and buy lots of ...

 
 

Me & My...

Me & my: Neolane open software platform

Me & my: Neolane open software platform

22 July 2011

When you think about cutting-edge software and futuristic online solutions, the mind tends to conjure images of geeky, 20-something computer geniuses sat on beanbags in Silicon Valley.

 
 

Star Product

Star product: Sefas Open Print 7

Star product: Sefas Open Print 7

22 July 2011

Sefas's flexible integrated personalisation suite

 
 

Additional Information

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