News

We bring you the buzz from the wider media sphere, across the world and across the web. This week: 'Best job in the world' campaign wins at Cannes; History Channel uses 3D digital signage; Pubs to introduce parcel delivery services; Zimbabwean paper prints billboard on money; advertising uplift forecast for next year

Ad campaign for 'the best job in the world' wins at Cannes; see photos
[USA Today]
The clever approach to promote tourism for the Islands of the Great Barrier Reef took two top Grand Prix prizes and two Gold Lions in direct marketing and public relations.

History Channel Promotes New Series With 3D Digital Signage
[aka.tv]
Magnetic Media Holdings Inc. has announced that the History Channel will utilize the company's 3D display technology to promote its new series, Expedition, in a unique digital out-of-home media campaign.

Parcel delivery is part of new pub support package
[The Publican]
As well as being a parcel pick up point, pubs registered to useyourlocal.com also get their own website, point-of-sale material and help with marketing. And the idea is that pubs from across the country will sign up.

Zimbabwean newspaper campaign turns worthless banknotes into gold
[Guardian]
Campaign to boost sales of the Zimbabwean using useless currency wins top award at Cannes Lions advertising festival

GroupM forecasts modest global ad recovery next year
[MediaWeek]
WPP's GroupM has forecast a modest global advertising recovery, beginning in 2010 and led by the emerging BRIC economies of Brazil, Russia, India and China