News
Alan Sugar's apprentice takes on digital signage
Lloyds Pharmacy has teamed up with Sir Alan Sugar's new digital signage company, Amscreen, to launch bespoke 'plug in and play' advertising screens in its stores.
The division of Amstrad is run by chief executive Simon Sugar, Alan Sugar's son, while this year's winner of The Apprentice, Lee McQueen, is development director.
Sugar said: "We believe digital signage has great potential to create additional revenue streams for a range of brands and retailers.
"Customers can now control their own media in real-time. This makes it the most easy-to-manage, cost-effective digital signage solution on the market," he added.
Amscreen claimed that in a recent trial in WHSmith stores, sales of targeted items grew by more than 13%.
David Harland, Lloyds Pharmacy's head of retail planning and future pharmacy, said: "We are always looking for ways to improve the customer experience and believe this product can help us with this."
The 15-inch LCD screens will carry advertisements, customer information and promote health services. They can be updated remotely from the Amscreen head office via wireless technology.
They will initially be rolled out in pharmacies in Birmingham and Oxford.
The trial will be held at pharmacies in Birmingham and Oxford
Advertisement
Comments
- 03 December 2008
Very enterprising and 21st century requirement.
Colin Thompson
Cavendish
www.cavendish-mr.org.uk
Gim Brenda - 03 December 2008
Digital Signage Networks are Expensive
Digital signage networks are expensive. In fact, the primary reason why most business owners and managers decide not to invest in a system is the price. In other words, it's not the ROI \(Return On Investment), the functionality, or flexibility that stops them. It's the money they need to spend upfront in order to deploy the system. This is the main challenge that sellers have to overcome, even as prices for the software, hardware, and content continue to decline. A small system can still cost tens of thousands of dollars, which is significant to most budgets.
Stand alone Digital Signage Least expensive solution to implement if don't require a remotely updated solution.
If you do not require the ability to update your messages and media content remotely and a simple local update solution will do, the Sun Group range of Standalone devices are the perfect choice.
Sun Group has responded to market demand for affordable high quality Digital Advertising Display SUN-SG8 7inch, 8Inch, 10.4Inch, 15Inch, 17Inch and 19Inch. The company has recently announced their new line of standalone all-in-one digital signage solution, highlighted by an innovative integration of an LCD display monitor with a full-function digital media player in an elegant yet heavy-duty construction chassis. These fully solid state and highly reliable products were primarily designed for revelers, dealers, and integrators offering Digital Signage solutions in today's modern and contemporary applications. Built-in real-time clock and calendar. Ideal for Digital Signs, POP Displays and Retail Advertising. Automatic power on/off time and support USB Update function.
Sun Group is seeking to establish Distributors and Strategic Partners in both the UK and Worldwide for their range of Stand Alone Digital Signage.
http://www.sgmonitor.com
http://www.sungroupshop.com
Gerald Ratner - 04 December 2008
I hope the Comments 'blog' is not going to be lost to advertorials like the above. Pay for some proper PR. Colin Thompson is guilty too sometimes....web addresses should be banned.
To post comments please log in here