News

We bring you the buzz from the wider media sphere, across the world and across the web. This week: Coca-Cola slams label proposals; anger over toy directive; inflexible ad deals criticised; new embossing tool launched; buyers urged to expand remits

Coca-Cola raises concerns about label legislation
Coca-Cola has raised its concerns about EU legislation that proposes labels should be printed in specific font sizes to provide legible nutritional information on food packaging. It has said the move is not practical for all products.

Steps taken to exempt children's books from toy directive
Moves have been made to remove cardboard and paper children's books from a toys directive, which imposes duties on toy manufacturers such as special labelling, safety assessments and bans on the use of certain chemicals, to make sure children are not harmed by their products.

Rigid deals between advertisers and agencies cause conflict
Inflexible contracts formed between advertisers and agencies do not allow for a changing scope of requirements and are leading to conflict between the two sides, with advertisers feeling that they are not getting great value from agencies, research claims.

Embossing tool boosts the impact of printed packs
A new embossing technology that aims to increase the impact of printed packs has been developed by packaging company Smurfit Kappa Corrugated. The tool will allow firms to emboss logos, numbers, letters and shapes onto corrugated board.

Print buyers must consider more than just print
Print buyers must expand their remit to include communication channels other than just print in order to help their employers add value to products, argues the head of a newly created marketing and data firm.