Media roundup: Game, COI, Metro, Asda and NFC
Monday, 26 March 2012
We bring you the buzz from the wider media sphere, across the world and across the web. This week: Game falls into administration; Government comms boss defends COI closure; Metro begins tablet push; Asda launches Easter vouchers; and Near Field Communications yet to make outdoor splash.
The senior civil servant in charge of government marketing campaigns has defended the administration against charges that it does not see the value of advertising.
Metro begins tablet push in London as free Wi-Fi commute looms
Metro, the city-centric free newspaper, is launching its first consumer marketing campaign to promote its tablet edition in London today, ahead of parts of the capital's Tube and Overground rail networks becoming Wi-Fi enabled.
Asda brings back voucher activity for Easter period
Asda is targeting Easter shoppers with a fresh bout of voucher activity that offers customers £5 off a £40 shop on top of its Price Guarantee promotion.
Heralded NFC yet to make a splash in outdoor
Less than 2% of Europeans have used Near Field Communication (NFC), according to new research, which found the benefit offered by interactive ads was more important than the way people could connect to them.
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