RR Donnelley beats creative agencies to win Archives contract

The print manager's Global Document Solutions (GDS) arm won a three-way pitch against creative design agencies to create a new 'iconic image' that will be output in formats including corporate literature, stationery, business cards, and merchandise such as pens and t-shirts.

The Archives decided to update the existing logo, established in 1999, because it was considered "too official and institutional" and lacked the flexibility to be reproduced in a wide variety of formats.

Keeper of the records George MacKenzie said: "We are delighted with GDS's refreshing design for our corporate identity. It manages to convey our modern services and outlook, as well as a sense of our custodianship of the nation's history."

MacKenzie added that the new logo and redesigned leaflets had been especially successful.

Fred Pollock, managing director at GDS (Scotland & Ireland), said: "We won the competitive pitch against creative design agencies, which shows how far we have developed our services.

"While some may not expect a print management organisation to provide a creative design service, The National Archives of Scotland recognised us as a creative consultancy rather than purely a print organisation."

Pollock added that the PM company brought a unique end-to-end understanding of the communications process. "We not only provide graphic design, but also offer a fully integrated strategic consultancy for all our clients."