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The internet is a powerful tool and even the most stubborn Luddite would have to admit it now plays a central role in our lives. So why have so many printers still not developed websites?

Many printers used to produce glossy brochures to promote their companies. Today, buyers are likely to promptly consign these to a dusty corner of the office or recycling bin. The internet means printers can promote their services to buyers via a one-stop virtual shop window.

So what should the ideal print website contain? A good site is well designed for easy use, contains information buyers need to know about the supplier and is regularly updated.

An up-to-date plant list is a must. A product list and details of paper stock lines available are also both useful. Together with the plant list, these can help buyers determine whether a printer is able to produce a particular print job. A glossary of print terminology can also help those new to print buying.

Printers’ websites should include contact information, either by departments or named individuals, with direct dial numbers and email addresses. They may also include a map, directions and even nearby good hotels and restaurants for site visits.

Combining practical information with interactive tools, such as online quoting and carbon footprint calculators, is both useful and time-saving and offers buyers added value. The use of rich media, such as virtual factory tours and videos of press action, may be of interest to some buyers.

As the internet becomes ever more important in our lives, an online presence can only help printers.

Diana Levy is print and production services manager at RHS Publications, the publishing division of the Royal Horticultural Society