News

St Ives Direct, the direct mail and commercial print division of St Ives, is working with Weight Watchers to print and distribute its Monthly Pass membership cards.

Each card is personalised with the recipient’s name and membership details. It is sent with a personalised letter. Some 5,000 cards are printed each day by the Edenbridge company for delivery in the UK, while 3,500 cards are sent to Germany.

Simon Khan, account director at St Ives Direct, said: “We were really excited to be involved with Weight Watchers and help launch Monthly Pass. It’s already proving a really successful product, and we are working to align our group offering to meet Weight Watchers’ needs.”