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Co-operative Financial Services (CFS) has told PrintWeek it is actively considering a move into trans­promo following its communications outsourcing deal with Communisis, giving the marketing method a significant boost in theUK market.

Dick Parkhouse, director of change management at CFS, said the company had an opportunity to “move to the front of the transpromo innovation” once the current arrangement with Com­munisis was fully functional.

The deal with Communisis was signed in January and meant the company took
control of all of CFS’s existing print, mail and fulfilment operations.

Parkhouse said: “Prior to the deal, we found we were unable to benefit from the advances in digital print. Communisis has enabled us to save costs, while offering services that our in-house print department could not.”

CFS’s potential move to transpromo will be welcomed by many digital printers who are awaiting the anticipated upturn in demand. According to research by Dsicmm, over £500m of what has been termed “white space” advertising on invoices, statements and other communications goes unused in the UK.

CFS has also teamed up with Xerox to scan and store all of its documents to provide “a single view of customer communications”.

The deal, which is part of a £500m investment programme, is the cornerstone to the firm’s drive to maximise its data manipulation and cross-selling opportunities.