Greenvoice.com launches anti-packaging viral

The campaign has been designed to target a younger audience, who Greenvoice believe are more active with environmental issues.

Greenvoice wants people to sign its petition and plans to lobby the government.

It wants the government to introduce absolute restrictions on packaging, setting optimal weight regulations on packaging and introducing targets for biodegradable packaging.

Greenvoice was unavailable to talk to Packaging News.

Dick Searle, chief executive of the Packaging Federation, said: "The campaign is laughable. It shows just how little these people understand about packaging.

"If these people want to cut down on packaging then they will have to stop buying goods because packaging is just a delivery system for goods."

The campaign viral features a humorous play in which a young woman gets wrapped in plastic and cardboard on her way to meet her boyfriend.

Click here to watch the viral.