Body Shop: is also introducing a Bag for Life
The Body Shop to use 100% PCR plastic bottles
By Jane Ellis Tuesday, 19 August 2008
The Body Shop will launch the Wellbeing range of beauty products in 100% post-consumer recyclate (PCR) plastic bottles to coincide with the firm's first marketing campaign since it was taken over by L'Oréal.
The beauty products company aims to celebrate its ethical roots in the 'Nature's way to beautiful' campaign, which launches online and across its network of more than 2,500 stores worldwide on 24 August.
A spokeswoman said The Body Shop also plans to convert all PET bottles from 30% recycled material to 100% over the next 12 months.
"We will at least double the 30% recycled content by the end of 2008," she said.
The Body Shop is committed to becoming carbon neutral by 2010.
The company is also introducing a 'Bag for Life' made from organically-grown cotton, which carries the line 'Green Is Not A Colour – It's A State Of Mind'. It will be sold for £3.50 with 40% of the proceeds of each sale going to the Children On The Edge charity.
The Wellbeing products contain active natural ingredients based on traditional remedies.
The company has also unveiled a mineral make-up range called Nature's Minerals.
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