Online fashion retailer wraps Diet Coke in leopard print

Consumers can use the code on the packs to register the pack online and redeem a voucher for a free magazine from Bauer, the publisher of Heat, Grazia and More.

The "Know the look" promotion will be rolled out across 330ml, 500ml bottles and 2l bottles and multipack cans.

Consumers that purchase the 330ml and 500ml packs will also qualify for a £5 off voucher for purchases over £20 from ASOS.com.

"Both promotions tap into a weekly ritual, rewarding loyal consumption by partnering with another key female weekly purchase," said CCE trade communications manager Selena Taylor.

"The new packaging is sure to also be a hit with consumers and will create "talkability" and strong on-shelf standout throughout March."

Diet Coke will promote the scheme with television advertising. The special packs went on sale on Monday (1 March).

Click here to read today's headlines from across the packaging industry