Dr Oetker shakes up Pancake Day with quick-mix bottle

The pancake mixture, which can be bought at Tesco stores nationwide, is completed by the consumer at home by filling the bottle with milk and shaking. The product is being aimed at families this Shrove Tuesday.

Leeds-based Chilli said it had created a fun, vibrant packaging concept through the use of bright colours and clear typography that would appeal to both parents and children.

The mix is another extension to Dr Oetker's growing home-baking range.

To find out more about the home-baking sector, read our market feature in the March issue of Packaging News, which is published on 3 March.

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