Prabhat Khabar launches Gaya edition
By Sachin Shardul Tuesday, 25 October 2011
Neutral Publishing House (NPHL), publisher of Hindi newspaper daily Prabhat Khabar, has launched its 10th edition from Gaya. The publishing house, earlier had launched its Bhagalpur edition in February 2011.
Prabhat Khabar is the first paper to be published from Gaya. This new edition will enable Prabhat Khabar to expand its reach to locations like Patna, Muzaffarpur, Bhagalpur, Gaya, Ranchi, Jamshedpur, Dhanbad and Deoghar, Kolkata and Siliguri.
The initial print run of Prabhat Khabar will be 40,000 copies and this new edition will be priced at Rs three.
According to the top official at NPHL, Prabhat Khabar is present in eight locations in state of Bihar and Jharkhand. Prabhat Khabar will emerge as a powerful vehicle to participate in the region's progress and soon become the most preferred advertising media for all. The recent launch is an important step towards Prabhat Khabar's expansion drive in Bihar. The ten-page all colour Gaya edition will target the localities and add 40% in the overall circulation pie of nearly two Lakh copies in Gaya region.
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